SOAP THAT FLOATS

In 1879, Procter and Gamble's best seller was candles.
But the company was in trouble. Thomas Edison had
invented the light bulb, and it looked as if candles would
become obsolete. Their fears become reality when the
market for candles plummeted since they were now sold
only for special occasions.
                               The outlook appeared to be bleak for
Procter and Gamble. However, at this time, it seemed that
destiny played a dramatic part in pulling the struggling
company from the clutches of  bankruptcy. A forgetful
employee at a small factory in Cincinnati forgot to turn off
 his machine when he went to lunch. The result? A frothing
mass of lather filled with air bubbles. He almost threw the
stuff away but instead decided to make it into soap. The soap
floated. Thus, Ivory soap was born and become the mainstay
of the Proctor and Gamble company.
                        Why was soap that float such a hot item at that
 time? In Cincinnati, during that period, some people bathed in
the Ohio River. Floating soap would never sink and consequently
never got lost. So, Ivory soap became a best seller in Ohio and
eventually across the country also.

                  Like Proctor and Gamble never give up when things
go wrong or when seemingly unsurmountable problems arise.
Creativity put to work can change a problems and turn it into
a gold mine.

REF:THE SPEAKER'S SOURCEBOOK BY GLENN VAN EKEREN